Wharton’s Entrepreneurship Specialization PMYP

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Turn Your Idea into a Funded Business

Develop, launch, fund and grow your own business

About This Specialization

Wharton’s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton’s top professors, along with insights from current Wharton start-up founders and financiers, you’ll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

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5 courses

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Designed to help you practice and apply the skills you learn.



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Entrepreneurship 1: Developing the Opportunity

4 weeks of study, 1-2 hours/week

About the Course

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
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Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you’ll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.


Video · 0.1 Introduction to the Professors and Wharton


Video · 0.2 What Is Entrepreneurship?


Video · 0.3 Can You Teach Entrepreneurship?

Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You’ll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you’ll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you’ll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You’ll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.


Video · 1.1 Course Introduction


Video · 1.2 Profile of the Entrepreneur


Video · 1.3 Entrepreneurship in Established Firms


Video · 1.4 Venture Creation’s Role in Society


Video · 1.5 Types of Enterprises


Video · 1.6 Technology Entrepreneurship


Video · 1.7 Impact Entrepreneurship


Quiz · Module 1: Introduction to Entrepreneurship Quiz


Reading · PDFs of Lecture Slides


Reading · Audio Interviews with the Founders of Terrafugia and Wanderu


Video · (Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital


Video · (Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom

Module 2: Opportunity Analysis
In this module, you’ll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You’ll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You’ll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You’ll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you’ll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.


Video · 2.1 Opportunities and Uncertainty


Video · 2.2 Push and Pull and the Sources of Innovation


Video · 2.3 Customers as Sources of Opportunities


Video · 2.4 Importance of the Idea (VIDE Model)


Video · 2.5 Assessing Opportunities


Video · 2.6 The Tournament Approach


Quiz · Module 2: Opportunity Analysis Quiz


Reading · PDFs of Lecture Slides


Reading · Audio Interviews with Founders of TemperPack and Of Mercer


Video · (Optional) From Idea to Opportunity: Interview with Amy Errett

Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You’ll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you’ll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.


Video · 3.1 Defining the Focal Market: Market Segmentation


Video · 3.2 Understanding User Needs


Video · 3.3 Competitive Analysis


Video · 3.4 Generating Ideas with Individuals and Groups


Video · 3.5 Planning: Assumptions


Video · 3.6 Planning: Discovery Driven Planning


Video · 3.7 Planning: Discovery Driven Planning Worksheet


Quiz · Module 3: Markets, Need Finding and Plannning Quiz


Reading · PDFs of Lecture Slides and Better Desk Spreadsheet


Reading · Audio Interview with Founders of Minibar and Relay Rides


Video · (Optional) Talent Management and Development: Interview with Jackie Reses

Module 4: Pitching, Testing, and Prototyping
In this module, you’ll learn how to pitch your idea, test it, and create a prototype. You’ll learn why there’s no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you’ll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.


Video · 4.1 The Elevator Pitch


Video · 4.2 Testing your Idea: Surveys


Video · 4.3 Creating a Prototype: Physical Goods


Video · 4.4 Creating a Prototype: Software


Video · 4.5 Creating a Prototype: Services


Video · 4.6 Summary and What’s Ahead


Quiz · Module 4: Pitching, Testing and Prototype Quiz


Reading · PDF’s of Lecture Slides


Reading · Audio Interview with Founders of Caviar


Video · (Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics

Entrepreneurship 2: Launching your Start-Up

Upcoming session: May 22 — Jun 26.
4 weeks of study, 1-3 hours/week

About the Course

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to mange them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
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Preparing to Launch: Essential Components
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you’ll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.


Video · 1.0 Introduction


Video · 1.1 The Lean Approach


Video · 1.2 MVP: Minimum Viable Product


Video · 1.3 The Lean Approach: Hypotheses and Preliminary Experiments


Video · 1.4 The Pivot


Video · 1.5 Taking the Leap: Quitting Your Day Job


Video · 1.6 The Art of the Pitch


Reading · Module 1 PDFs of Lecture Slides


Quiz · Module 1 Quiz: Products, Pitches and Pivots


Video · (Optional) The Pitch Process: A VC’s perspective. Interview with Eurie Kim, Forerunner Ventures

Module 2: Building the Team
This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You’ll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up’s survival. By the end of this module, you’ll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.


Video · 2.0 The Importance of the Founding Team


Video · 2.1 The Role of Early Hires


Video · 2.2 Goals and Motivations


Video · 2.3 Founder’s Agreements


Video · 2.4 Hiring Key Management


Video · 2.5 Finding Technical Resources


Video · 2.6 Allocating Equity Among Team Members


Reading · Module 2 PDFs of Lecture Slides


Quiz · Module 2 Quiz: Building the Founding Team

Module 3
In this module, you’ll learn about your external team: the advisors, mentors, and professionals you’ll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You’ll explore what kinds of professionals you should hire, when to do so, and for how long. You’ll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you’ll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you’ll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.


Video · 3.0 Networks, Innovation, and Entrepreneurship


Video · 3.1 Mentors, Advisors and Advisory Boards


Video · 3.2 Professional Services: Lawyers and Accountants


Video · 3.3 Intellectual Property Overview


Video · 3.4 Summary – Legal Forms of the Enterprise


Reading · Module 3 PDFs of Lecture Slides


Quiz · Module 3 Quiz: Creating Networks

Module 4: Branding, Strategy, and Summary
In this module, you’ll examine a variety of proven strategies to set your venture up for success. You’ll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You’ll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you’ll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success.


Video · 4.0 Branding and Naming


Video · 4.1 About Us – Authenticity and Personality


Reading · (Optional) Audio Interview with Big Ass Fans


Video · 4.2 Bias and Meritocracy in Entrepreneurship


Video · 4.3 Incubators and Accelerators


Video · 4.4 Entrepreneurial Strategy


Video · 4.5 Course Wrap Up


Reading · Module 4 PDFs of Lecture Slides


Video · (Optional) The Entrepreneur’s Journey: Interview with Lindsey Stewart, Co-founder, Stringer


Quiz · Module 4 Quiz: Branding and the Entrepreneurial System

Entrepreneurship 3: Growth Strategies

Upcoming session: May 29 — Jul 3.
4 weeks of study, 1-2 hours/week

About the Course

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
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Module 1: Acquiring Customers and Forecasting Demand
This first module focuses on strategies to acquire customers and understand product demand when a start-up is in growth mode. You’ll learn foundational economic concepts in customer acquisition, including customer value over time, customer lifetime value and ROI, and customer equity. You’ll also learn about the key theory of “two-sided markets” and explore how entrepreneurs can build these markets through pricing and subsidization. Even the most exciting and useful new products and services face challenges in convincing people to adopt them, and so you’ll explore actionable research and examples that explain the rate of diffusion, the adoption of new products, and ways to attack the challenge of forecasting demand. By the end of this module, you’ll have a solid grounding in the core concerns of start-ups as they move from launch to growth.


Video · Introduction


Video · Overview of Demand Generation, Customer Acquisition


Video · Two-Sided Markets


Video · Diffusion and Adoption


Video · Forecasting Demand


Quiz · Acquiring Customers and Forecasting Demand Quiz


Reading · Acquiring Customers and Forecasting Demand Slides

Module 2: Marketing and PR
In this module, you’ll explore the strategies modern start-ups use to get the word out about new products and services. You’ll learn the three primary modes of digital marketing (owned, paid, and earned), and when and how these media options can be utilized by a start-up. You’ll also learn how to harness the powers of social media, search engine optimization (SEO), “sponsored” search engine results, display ads and social ads. Finally, you’ll understand how to leverage free media and assess the pros and cons of engaging PR firms. By the end of this module, you’ll be able to develop digital marketing and pr strategies for your enterprise.


Video · Digital Marketing


Video · Social Media


Video · SEO


Video · Digital Advertising


Video · PR


Quiz · Marketing and PR Quiz


Reading · Digital Marketing, Social Media, SEO, Digital Ads and PR Slides

Module 3: Cost Structures, Pricing, and Tracking
This module was designed to give you a strong foundation in the economics around growing a start-up, including how to understand and implement cost targets, pricing strategies, and outcome measurement. You’ll learn the math behind creating cost targets and margin requirements (whether your product or service will be sold via retailers or some other channel), the principles that guide pricing of products and services, and how to implement the “four Cs” of pricing while measuring price sensitivity. You’ll also explore how to identify key performance indicators (KPIs) to determine whether your business is thriving or failing, how to efficiently grow a customer base through sales partnerships, and how to decide whether to make your own products/components or purchase them from a third party. By the end of this module, you will possess the foundational economic knowledge that informs the cost, price, sales, and production strategies used by successful entrepreneurs today.


Video · Target Costing and Channel Economics


Video · How to Price the Product or Service


Video · Performance Measurement, KPIs, Dashboard, Reporting


Video · Sales Partnerships


Video · Make-Buy Decision in Operations


Quiz · Cost Structures, Pricing, and Tracking Quiz


Reading · Cost Structures, Pricing, and Tracking Slides

Module 4: Creating and Scaling Company Culture
This module explores the best approaches for attracting and retaining talent, creating a company culture that is conducive to growth, and how company founders and early employees can learn to delegate authority and manage the people-based growing pains that many start-ups experience. You’ll learn how to scale up strategically, and how to you decide whether to expand to different segments once you establish a foothold in your target segment. You’ll also examine the differences between vertical expansion and horizontal expansion, and learn how to decide which path to pursue. By the end of this module, you’ll be equipped to make the tough decisions required to manage a start-up’s personnel roster and strategic direction as your business grows.


Video · Attracting, Developing, and Retaining Talent


Video · Building the Right Culture for Growth


Video · Scaling the Organization


Video · Venture Scope and Expansion Strategy


Video · Course Wrap-Up


Quiz · Creating and Scaling Company Culture Quiz


Reading · Creating and Scaling Company Culture Slides

Entrepreneurship 4: Financing and Profitability

4 weeks of study, 1-2 hours/week

About the Course

Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
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Business Models and Keeping Customers
This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You’ll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You’ll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you’ll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital.


Video · Introduction to Financing and Profitability


Video · Crafting Your Business Model


Video · Lifetime Value of Customer


Video · Greylock Partners: Joseph Ansanelli


Quiz · Building a Business Model and a Customer Base Quiz


Reading · Lecture Slide PDFs

Financing, Valuation, and Terms
In this module, you’ll learn the five most common methods of financing, and explore the financing process in depth. You’ll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You’ll discover how term sheets work, and what the terms mean, and you’ll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you’ll be able to pick the financing pathway that’s best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms.


Video · Financing Pathways


Video · Financing: Rounds and Raises


Video · Equity Financing: Valuation


Video · Equity Financing: Terms and Term Sheets


Quiz · Financing Methods and Valuation Quiz


Reading · Lecture Slide PDFs

Private and Public Financing, and Calculating Breakeven
This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You’ll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You’ll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you’ll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company.


Video · Venture Capital and the Financing of Innovation


Video · Financing: Crowdfunding


Video · Debt Financing


Video · Burn Rate


Video · Breakeven Analysis


Quiz · Choosing Financing, and Calculating Breakeven Quiz


Reading · Lecture Slide PDFs

Elements of the Pitch and Exit Strategies
In this module, you’ll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You’ll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You’ll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you’ll be able to create an effective pitch, and begin developing an exit strategy for your company that’s relevant, effective and profitable.


Video · Executive Summary and Pitch Deck


Video · Pro Forma Financial Statements


Video · Entrepreneurial Exits


Video · Course Wrap-Up


Quiz · Strategies for the Pitch and the Exit Quiz


Reading · Lecture Slide PDFs

Wharton Entrepreneurship Capstone


About the Capstone Project

In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers’ projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.
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Start Here
Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you’re looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We’ve also reposted lectures from the courses that will be particularly helpful for you to review.


Reading · Project Prompt and Scope


Reading · Pitch Deck Examples


Reading · Turning Ideas into Businesses


Other · Week 1 Discussion – Introductions


Other · Suggest Additional Resources for Pitch Deck


Quiz · Project Scope Quiz


Video · Importance of the Idea (VIDE Model) (Entrepreneurship 1)


Video · Competitive Analysis (Entrepreneurship 1)


Video · Testing Your Ideas – Surveys (Entrepreneurship 1)


Video · Planning – Assumptions (Entrepreneurship 1)


Video · Entrepreneurial Strategy (Entrepreneurship 2)


Reading · Lecture Slide PDFs

Building Your Pitch Deck
This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick’s video on pitch decks. As a refresher, we’ve also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck.


Reading · Pitch Deck Guidelines from a VC


Reading · Professor Mollick’s Video on Pitch Decks


Reading · Choosing the Right Name


Reading · About Your Intellectual Property


Other · Week 2 Discussion – Pain points


Other · Intellectual Property


Practice Peer Review · The Two-Sentence Pitch (Optional Peer Feedback Exercise)


Video · Elevator Pitch (Entrepreneurship 1)


Video · The Art of the Pitch (Entrepreneurship 2)


Video · Executive Summary and Pitch Deck (Entrepreneurship 4)


Video · Branding and Naming (Entrepreneurship 2)


Video · The Importance of the Founding Team (Entrepreneurship 2)


Video · How to Price the Product or Service (Entrepreneurship 3)


Reading · Lecture Slide PDFs

Preliminary Pitch Deck
This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You’ll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed.


Reading · The Importance of Feedback


Other · Week 3 Discussion – Incorporating feedback


Peer Review · Preliminary Review


Video · Pro Forma Financial Statements (Entrepreneurship 4)


Video · Financing Pathways (Entrepreneuship 4)


Reading · Lecture Slide PDFs

Revision Week
This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman’s comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question – does my pitch deck tell a story?


Reading · LinkedIn Pitch and Revisions


Reading · Does Your Pitch Deck Tell a Story?


Other · Week 4 Discussion – Refining your pitch deck – questions? challenges?


Practice Peer Review · Explain Your Revisions to One Slide (Optional Peer Feedback Exercise)

Final Project Submission
This week, you will finish your revisions to create a final version of your pitch deck and submit it for peer review. You’ll then be asked to review the work of three of your peers. Once you have gotten feedback on your deck, you may use it to pitch your product or service to a funder, or as an example of a strategic presentation at your current job, or as a work sample when you are applying for a new one. A successful pitch can change the world, even if it’s just a little. Good luck!


Other · Week 5 Discussion – Reflect on your experience and share your insights


Peer Review · Final Pitch Deck Submission


  • University of Pennsylvania

    The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

    The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

  • Kartik Hosanagar

    Kartik Hosanagar

  • Ethan Mollick

    Ethan Mollick

    Edward B. and Shirley R. Shils Assistant Professor
  • Laura Huang

    Laura Huang

    Assistant Professor
  • David Hsu

    David Hsu

    Richard A. Sapp Professor of Management
  • Lori Rosenkopf

    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division
  • Karl T. Ulrich

    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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