International Marketing & Cross Industry Growth Specialization PMYP

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International Marketing & Cross Industry Growth

Harness your cross-country and cross-industry innovation skills.

About This Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as “Cross Country & Cross Industry” Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Created by:

courses

6 courses

Follow the suggested order or choose your own.

projects

Projects

Designed to help you practice and apply the skills you learn.

certificates

Certificates

Highlight your new skills on your resume or LinkedIn.

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