Career Brand Management Specialization PMYP

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Market Yourself Professionally

Learn how to develop, manage and communicate a strong career brand in just three courses.

About This Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.

Created by:


4 courses

Follow the suggested order or choose your own.



Designed to help you practice and apply the skills you learn.



Highlight your new skills on your resume or LinkedIn.

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