Business Foundations Specialization PMYP

Please login or register to see price

Please Register Now
bout This Specialization

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Created by:
Industry Partners

courses

5 courses
Follow the suggested order or choose your own.

projects

Projects
Designed to help you practice and apply the skills you learn.

certificates

Certificates
Highlight your new skills on your resume or LinkedIn.

COURSE 1

Introduction to Marketing

Commitment
5 weeks of study, 4-6 hours/week
Subtitles
English, Vietnamese, Turkish, Ukrainian, Chinese (Simplified)

About the Course

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in – Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. – Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. – Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.
Hide Details

Show or hide details about course Introduction to Marketing


WEEK 1
BRANDING: Marketing Strategy and Brand Positioning
Professor Kahn starts us off with the first of two Branding modules: Marketing Strategy and Brand Positioning. For an overview of all concepts covered in the course, please read the syllabus below. Additional info may be found in the Course Pages. Please participate in the discussion forums as your input will enhance the overall experience of this course!

 

Reading · Syllabus

 

Reading · FAQ

 

Reading · Additional Readings

 

Video · Marketing 101: Building Strong Brands Part I

 

Video · Marketing 101: Building Strong Brands Part II

 

Video · Strategic Marketing

 

Video · Segmentation and Targeting

 

Video · Brand Positioning

 

Video · Brand Mantra: The Elevator Speech

 

Video · Experiential Branding

 

Quiz · Quiz #1

WEEK 2
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
Module 2 of our class features Professor Peter Fader, who will focus on concepts related to Customer Centricity. In an economy that is increasingly responsive to customer behaviors, it is imperative to focus on the right customers for strategic advantages. The coming weeks will provide the foundation needed to build a customer centric outlook. If you want to read more about Professor Fader’s views on customer centricity, feel free to follow him on Twitter (@faderp). He regularly shares relevant perspectives and readings there.

 

Video · From Product-Centric to Customer-Centric Management

 

Video · Cracks in the Product-Centric Approach

 

Video · Data-Driven Business Models

 

Video · Three Cheers for Direct Marketing

 

Video · Which Firms Are Customer Centric?

 

Video · What is Customer Centricity?

 

Video · Living in a Customer-Centric World

 

Video · More Reflections on Customer Centricity

 

Video · Questions on Customer Centricity

 

Quiz · Quiz #2

WEEK 3
GO TO MARKET STRATEGIES: Online-Offline Interaction & How to Find Lead Users and Facilitate Influence and Contagion
Professor David Bell takes over this week as we begin our third module! We are shifting focus to the critical topic of “Go to Market Strategies.” The “go to market” strategy offers more possibilities than ever before as companies have the potential to address consumers both offline and online through a variety of platforms. Professor Bell has been able to work on these very issues with several exciting startups and will use those experiences to help illustrate this week’s material.

 

Video · Introduction and Execution

 

Video · Online/Offline Competition

 

Video · Friction

 

Video · The Long Tail Part 1

 

Video · The Long Tail Part 2

 

Video · Preference Isolation

 

Video · How Internet Retailing Startups Grow

 

Video · Customers and Digital Marketing

 

Video · Influence and How Information Spreads

 

Video · Pricing Strategies 1: Introduction

 

Video · Pricing Strategies 2: Customer Factors

 

Video · The 7ms

 

Quiz · Quiz #3

WEEK 4
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Professor Kahn is back in this fourth module, the second of her Branding Modules, covering effective brand communications strategies and repositioning strategies. Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior: what consumers perceive is what affects their actions, and what they perceive is not necessarily true! Professor Kahn unpacks customer behavior and perception and explores successful strategies for influencing both in this final required module of the course.

 

Video · Brand Messaging & Communication

 

Video · Brand Elements: Choosing a Brand Name

 

Video · Brand Elements: Color & Taglines

 

Video · Brand Elements: Packaging

 

Video · Brand Elements: Persuasion

 

Video · Repositioning a Brand

 

Quiz · Final Exam

WEEK 5
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won’t be tested directly on the quizzes or exam.

 

Video · The Brand Named Jennifer

 

Video · Awesomeness TV

 

Video · Playboy in China

 

Video · Crocs

 

Video · Barriers To, and Challenges Of, CustomerCentricity

 

Video · Pay It Forward: Google and others

 

Video · CLV: Electronic Arts

 

Video · Rewarding CLV: Merial

 

Video · Customer Analytics Initiative

 

Video · New Start-ups in Customer Centricity

Introduction to Financial Accounting

Commitment
4 weeks of study, 5-6 hours/week
Subtitles
English, Chinese (Simplified)

About the Course

Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.
Hide Details

Show or hide details about course Introduction to Financial Accounting


WEEK 1
Week 1: Introduction and Balance Sheet
To learn a foreign language like Accounting, you need quite a bit of practice in the basic foundations (grammar, syntax, idioms, etc.). This material is absolutely essential for being able to read and to understand books written in the language (in our case, financial statements.). This week, we will starting building these foundations. We will start with an overview of financial reporting. What types of reports are required? Who makes the rules? Who enforces the rules? Then, we will cover the balance sheet equation and define/discuss Assets, Liabilities, and Stockholders’ Equity. We will introduce debit-credit bookkeeping and do lots of practice in translating transactions into debits and credits. Finally, we will introduce a case of a start-up company to provide you insights into all of the steps necessary to go from recording the first transactions of a new business all the way through its first set of financial statements.

 

Reading · Syllabus

 

Reading · Frequently Asked Questions

 

Video · 1.1.1: Financial Reporting Overview

 

Video · 1.1.2: Financial Reporting Example

 

Reading · PDF files for videos

 

Video · 1.2.1: Balance Sheet Equation

 

Video · 1.2.2: Assets, Liabilities, and Stockholders’ Equity

 

Reading · PDF files for videos

 

Practice Quiz · Learning check-in

 

Video · 1.3.1: Debit and Credit Bookkeeping I

 

Video · 1.3.2: Debit and Credit Bookkeeping II

 

Reading · PDF files for videos

 

Video · 1.4.1: Relic Spotter Case, Part 1

 

Video · 1.4.2: Relic Spotter Case, Part 2

 

Reading · PDF files for videos

 

Video · 1.5: 3M Company: Tour of an Annual Report

 

Reading · PDF files for videos

 

Quiz · Homework #1

WEEK 2
Week 2: Accrual Accounting and the Income Statement
We will start with a discussion of Accrual Accounting and how it affects the recognition of the Income Statement accounts: Revenues and Expenses. Then, we will cover adjusting entries, which are needed to prepare our internal books for the upcoming financial statements. Finally, we will discuss closing entries and the preparation of the Balance Sheet and Income Statement. At each stage, we will continue to work on the case of our start-up company. If you are not sick and tired of journal entries by the end of this week, then I have not done my job!

 

Video · 2.1: Revenues and Expenses

 

Reading · PDF files for videos

 

Video · 2.2: Relic Spotter Case, Part 3

 

Reading · PDF files for videos

 

Video · 2.3.1: Adjusting Entries I

 

Video · 2.3.2: Adjusting Entries II

 

Reading · PDF files for videos

 

Video · 2.4.1: Relic Spotter Case, Part 4a

 

Video · 2.4.2: Relic Spotter Case, Part 4b

 

Reading · PDF files for videos

 

Video · 2.5: Financial Statements and Closing Entries

 

Reading · PDF files for videos

 

Video · 2.6: 3M Company: Income Statement and Balance Sheet

 

Reading · PDF files for videos

 

Quiz · Homework #2

WEEK 3
Week 3: Cash Flows
Cash is King! We will start with the classification of cash flows into operating, investing, and financing activities. Then, we will work on preparing and analyzing the Statement of Cash Flows. We will wrap up the case on the start-up company by preparing and analyzing its Statement of Cash Flows. Finally, we will discuss the differences between Earnings, Cash from Operations, EBITDA, and Free Cash Flow.

 

Video · 3.1.1: Operating, Investing, and Financing Cash Flows

 

Video · 3.1.2: Relic Spotter Case, Part 5

 

Reading · PDF files for videos

 

Video · 3.2.1: Statement of Cash Flows

 

Video · 3.2.2: Relic Spotter Case, Part 6

 

Reading · PDF files for videos

 

Video · 3.3.1: More SCF Topics and EBITDA

 

Video · 3.3.2: Cash Flow vs. EBITDA Examples

 

Reading · PDF files for videos

 

Video · 3.4: 3M Company: Cash Flows

 

Reading · PDF files for videos

 

Quiz · Homework #3

WEEK 4
Week 4: Ratio Analysis and Final Exam
We will have our final exam this week. Because of the exam, I will cover Ratio Analysis, which will not involve any “new” material. While we will define and discuss a number of ratios, they will all basically involve dividing one accounting number by another. But, the analysis of what those ratios mean will involve a deep understanding of Balance Sheet and Income Statement accounts. Thus, the Ratio Analysis videos will help provide a nice review of the material, which will help you prepare for the exam. However, there will be no questions about ratio analysis on the exam. The only thing left to do after this exam is to impress your family, friends, and co-workers with your vast knowledge of Financial Accounting!

 

Video · 4.1: Overview of Ratio Analysis

 

Reading · PDF files for videos

 

Video · 4.2: Plainview Technology Case, Part 1

 

Video · 4.3: Plainview Technology Case, Part 2

 

Video · 4.4: Plainview Technology Case, Part 3

 

Reading · PDF files for videos

 

Video · 4.5: 3M Company: Ratios

 

Reading · PDF files for videos

 

Quiz · Final Exam, Part 1

 

Quiz · Final Exam, Part 2

COURSE 3

Introduction to Operations Management

Commitment
4 weeks of study, 4-6 hours/week
Subtitles
English, Portuguese (Brazilian)

About the Course

Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels, and more. After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.
Hide Details

Show or hide details about course Introduction to Operations Management


WEEK 1
Introduction
This short module was designed to introduce you to the course, and to give you an overview of what you can expect from the course and the instructor!

 

Video · Course Logistics

 

Video · Four Dimensions of Operational Performance

 

Video · Trade-offs and the Efficient Frontier

 

Reading · Module 1 – Introduction: Lecture Slides (PDF)

WEEK 2
Process Analysis
In this module, you’ll learn how to identify key elements of process analysis: flow rates, and flow times, how to uncover bottlenecks, how to optimize labor and inventory, and how to handle the complexities of multiple flow units. At the end of this module, you’ll be able to break down operations into processes which can then be improved to maximize profits and efficiency.

 

Video · Flow Rate, Inventory, and Flow Time

 

Video · Finding the Bottleneck

 

Video · Labor Cost and Labor Utilization

 

Video · Little’s Law

 

Video · Inventory Turns

 

Video · Make to Stock vs Make to Order / Reasons for Inventory

 

Video · Dealing with Multiple Flow Units

 

Video · Review of Process Analysis

 

Reading · Module 2 – Process Analysis: Lecture Slides (PDF) and Excel Template

 

Video · Module 2 Practice Problem: Atlas Inc (video)

 

Video · Module 2 Practice Problem: Multiple Flow Units (video)

 

Reading · Module 2 Practice Problems (PDF) and Solutions

 

Quiz · Homework Assignment: Module 2 – Process Analysis

 

Quiz · Final Exam – Module 2

WEEK 3
Productivity
You’ll learn the key components of productivity in this module. Beginning with the academic definitions of productivity, you’ll move on to the common blockers, measurements, indicators of effectiveness, improvement techniques and financial values. By the end of this module, you’ll be able to identify, describe and measure the relationship between inputs and outputs and also be able to develop strategies for decreasing inputs while increasing outputs, thereby boosting productivity wherever you see the need to.

 

Video · Intro to Productivity, Taylorism

 

Video · The Seven Sources of Waste

 

Video · Financial Value of Productivity

 

Video · Key Performance Indicators and KPI Trees

 

Video · Overall Equipment Effectiveness

 

Video · Takt Time

 

Video · Quartile Analysis

 

Video · Productivity Ratios

 

Video · Review of Productivity

 

Reading · Module 3 – Productivity: Lecture Slides (PDF) and Excel Files

 

Video · Module 3 Practice Problem: Dr. Peters (video)

 

Video · Module 3 Practice Problem: Assign Tasks to Workers (video)

 

Reading · Module 3 Practice Problems (PDF) and Solutions

 

Quiz · Homework Assignment: Module 3 – Productivity

 

Quiz · Final Exam – Module 3

WEEK 4
Quality
Quality is not only a cornerstone of operations management, but also a critical component of an organization’s long-term viability and success. This module covers all the major aspects of quality in operations, from examining the common reasons for defects to the most widely used implementation techniques for addressing problems of quality and ensuring reliability and standards. At the end of this module, you’ll be able to anticipate where defects may occur and recommend a sound strategy for maintaining quality and stability.

 

Video · Reasons for Defects

 

Video · Quality and Flow

 

Video · Six Sigma

 

Video · Control Charts

 

Video · Jidoka

 

Video · Problem Solving

 

Video · Toyota Production System

 

Video · Module 4 Review

 

Reading · Module 4 – Quality: Lecture Slides (PDF) and Excel Files

 

Video · Module 4 Practice Problem: Assembly Tolerances (video)

 

Video · Module 4 Practice Problem: Security Check (video)

 

Reading · Module 4 Practice Problems (PDF) and Solutions

 

Quiz · Homework Assignment: Module 4 – Quality

 

Quiz · Final Exam – Module 4

COURSE 4

Introduction to Corporate Finance

Commitment
4 weeks of study, 4-7 hours/week
Subtitles
English

About the Course

This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: time value of money, risk-return tradeoff, cost of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, discounted cash flow (DCF) analysis, net present value, internal rate of return, hurdle rate, payback period.
Hide Details

Show or hide details about course Introduction to Corporate Finance


WEEK 1
Week 1: Time Value of Money
Welcome to Introduction to Corporate Finance! This first module will introduce you to one of the most important foundational concepts in Finance, the time value of money. Before diving into the Video lectures, I encourage you to take a look at the brief pre-reading for the course. Specifically, have a look at “Big Picture Course Motivation,” for additional motivation and context for the course, “Time Value of Money Overview,” for a motivation and context for our first topic, and “Quiz Problem Answer Input.” This last note is particularly important to avoid confusion with the problem sets. Then, go to the Video Lectures and start learning Finance!

 

Reading · Syllabus

 

Reading · Big Picture Course Motivation

 

Reading · Time Value of Money Overview

 

Reading · Quiz Problem Answer Input

 

Reading · Lecture Slides

 

Reading · Finance Matters: additional information about the field of Finance

 

Video · Intuition and Discounting

 

Video · Compounding

 

Video · Useful Shortcuts

 

Video · Taxes

 

Quiz · Problem Set 1: TVM: Intuition Discounting

 

Quiz · Problem Set 2: TVM: Compounding

 

Quiz · Problem Set 3: TVM: Useful Shortcuts

 

Quiz · Problem Set 4: TVM: Useful Shortcuts

WEEK 2
Week 2: Interest Rates
In this module, we wrap up the Time Value of Money topic with a discussion of inflation before moving on to our second topic, Interest Rates, and introducing our third topic, Discounted Cash Flow Analysis. By the end of this module, you should feel comfortable with discounting and compounding arbitrary cash flow streams in order to value different claims and make better financial decisions.

 

Video · Inflation

 

Video · APR and EAR

 

Video · Term Structure

 

Video · Discounted Cash Flow: Decision Making

 

Quiz · Problem Set 6: Interest Rates: APR and EAR

 

Quiz · Problem Set 7: Interest Rates: Term Structure

 

Reading · Lecture Slides

WEEK 3
Week 3: Discounted Cash Flow Analysis
This module continues our discussion of discounted cash flow analysis by way of a capital budgeting case. (You might want to download or view the Excel file, “Tablet Case Spreadsheet.xlsx,” that I use in the lectures, but it is not necessary for understanding the material.) By the end of this module, you should feel comfortable valuing claims and making financing decisions in which the timing of the cash flows and compounding of interest is arbitrary (e.g., annual, semi-quarterly, monthly, etc.). Having worked through the problems, you should also be more comfortable with real world financial decision making related to retirement savings, home financing and refinancing, auto leases, and other scenarios.

 

Video · Free Cash Flow

 

Video · Forecast Drivers

 

Video · Forecasting Free Cash Flow

 

Quiz · Problem Set 9: DCF: Free Cash Flow

 

Reading · Lecture Slides

 

Reading · Tablet Case Spreadsheet

WEEK 4
Week 4: Return on Investment
This module closes out our discussion of discounted cash flow analysis and caps off the course with a discussion of return on investment. By the end of this module, you should feel comfortable with the notion of free cash flow and the ability to apply a set of forecast drivers to project free cash flows into the future. These are some of the elements of a basic financial model, which we will use to come to a decision about the tablet project and to analyze the assumptions behind our valuation.

 

Video · Decision Criteria

 

Video · Sensitivity Analysis

 

Video · Return on Investment

 

Quiz · Problem Set 14: Return on Investment

 

Reading · Lecture Slides

COURSE 5

Wharton Business Foundations Capstone

Commitment
5 weeks of study, 3-5 hours/week
Subtitles
English

About the Capstone Project

Wharton’s Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Hide Details

Show or hide details about course Wharton Business Foundations Capstone


WEEK 1
Start Here
Welcome to the Business Foundations Capstone Project! We’ve used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.

 

Reading · Welcome to the Business Foundations Capstone Project!

 

Reading · Course Format, Grading and Expectations

 

Reading · Capstone Project Timeline: Check Your Progress Here!

 

Practice Quiz · Project Scope Quiz

WEEK 2
Choosing your Project and Videos for Review
In this module, you’ll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you’ll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.

 

Reading · Exemplar Projects

 

Video · Introduction – Framework (7:55)

 

Video · Cost, Quality, Variety, Responsiveness (7:56)

 

Peer Review · Project Description

WEEK 3
Marketing Plan for Review
In this Module, you’ll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you’ll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.

 

Video · Strategic Marketing Flip Chart (11:05)

 

Video · How Can Customer Centricity Be Profitable (19:03)

 

Video · Customer Retention (18:24)

 

Video · Customer Development (3:07)

 

Video · Brands and Digital Marketing (14:01)

 

Video · Customers and Digital Marketing (9:49)

 

Video · Reputation and Reviews (14:38)

 

Video · Product Life Cycle (3:29)

 

Video · More Examples of Influence (8:42)

 

Video · More Examples of Influence – Part 2 (12:34)

 

Video · Pricing Strategies 3 – Psychological Factors (9:47)

 

Video · Distribution Strategies 1 – Introduction (13:38)

 

Video · Distribution Strategies 2 – Channel Design (13:39)

 

Video · Horizontal Conflict (12:46)

 

Peer Review · Marketing Plan Peer Review

WEEK 4
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.

 

Video · Accounts Receivable (19:51)

 

Video · Estimating Uncollectible Accounts (15:31)

 

Video · Accounts Receivable Disclosure Example (16:35)

 

Video · Inventory (19:59)

 

Video · LIFO vs. FIFO (23:11)

 

Video · Inventory Disclosure Example (11:14)

 

Video · 3M Company: Accounts Receivable and Inventory (17:50)

WEEK 5
Submitting your Capstone
Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can’t wait to see what you’ve come up with!

 

Peer Review · Opportunity Analysis for Shazam, Snapdeal, or Your Own Project [3 options]

Related Products

- 100% Career Brand Management Specialization PMYP
Please login or register to see price

Career Brand Management Specialization PMYP

7 months ago
24
0
7 months ago
24
0
- 100% Healthcare Marketplace Specialization PMYP
Please login or register to see price

Healthcare Marketplace Specialization PMYP

7 months ago
4
0
Reset Password